Avenia
Tech / Finance
From a digital currency to LATAM’s largest stablecoin product infrastructure.
From a digital currency to LATAM’s largest stablecoin product infrastructure.
1. CONTEXT
A leading name in stablecoins in Brazil, BRLA was preparing for a decisive next step: from Brazil to Latin America, and from Latin America to the world. The rebrand came to celebrate the completion of a R$12 million seed round and mark the beginning of this new phase.
A leading name in stablecoins in Brazil, BRLA was preparing for a decisive next step: from Brazil to Latin America, and from Latin America to the world. The rebrand came to celebrate the completion of a R$12 million seed round and mark the beginning of this new phase.
2. CHALLENGE
The name BRLA carried the company’s Brazilian roots, but limited an ambition that was already global. The brand needed a new name and identity that reflected its evolving role: infrastructure for moving money securely, efficiently, and without barriers, combining the solidity expected of financial services with the lightness of technology that dissolves borders.
The name BRLA carried the company’s Brazilian roots, but limited an ambition that was already global. The brand needed a new name and identity that reflected its evolving role: infrastructure for moving money securely, efficiently, and without barriers, combining the solidity expected of financial services with the lightness of technology that dissolves borders.
3. SOLUTION
The name Avenia comes from avenidas (avenues), representing movement, direction, and connection. The creative concept, “fluid stability,” brings together strength and stability with fluidity and flow. The symbol embodies this essence: structured yet flexible and adaptable, much like the digital financial system itself. The graphic elements incorporate numbers and numerals, universal codes of money and technology, while the gradient expresses the idea of liquid borders, dissolving geographical and financial boundaries. Soft colors reinforce a sense of ease and lightness, while the typography conveys security and solidity.
The name Avenia comes from avenidas (avenues), representing movement, direction, and connection. The creative concept, “fluid stability,” brings together strength and stability with fluidity and flow. The symbol embodies this essence: structured yet flexible and adaptable, much like the digital financial system itself. The graphic elements incorporate numbers and numerals, universal codes of money and technology, while the gradient expresses the idea of liquid borders, dissolving geographical and financial boundaries. Soft colors reinforce a sense of ease and lightness, while the typography conveys security and solidity.
4. RESULTS
With its new brand, Avenia established itself as infrastructure for the global movement of value. Since the rebrand, the company has reached $3 billion in transaction volume on its platform and raised more than R$100 million in funding.
With its new brand, Avenia established itself as infrastructure for the global movement of value. Since the rebrand, the company has reached $3 billion in transaction volume on its platform and raised more than R$100 million in funding.
“The rebranding was never just about the name. It required alignment of vision, execution, and culture. Special thanks to Bolden for helping us through this process.”
“The rebranding was never just about the name. It required alignment of vision, execution, and culture. Special thanks to Bolden for helping us through this process.”
Matheus Moura, CEO