Sizebay
Tech / B2B
From competing on price to the obvious choice for major e-commerce brands.
From competing on price to the obvious choice for major e-commerce brands.
1. CONTEXT
Sizebay is a leading provider of virtual try-on technology, powering the e-commerce experiences of major brands around the world. Yet its role and capabilities as a solution were not clearly reflected in the brand’s presence. That gap became the starting point for the brand-strengthening process.
Sizebay is a leading provider of virtual try-on technology, powering the e-commerce experiences of major brands around the world. Yet its role and capabilities as a solution were not clearly reflected in the brand’s presence. That gap became the starting point for the brand-strengthening process.
2. CHALLENGE
In a market that speaks almost exclusively in terms of metrics and features, the question was how to build a positioning that could go beyond them. The project had three objectives: to strengthen Sizebay’s global position and convey a sense of scale and relevance; to create desire through care and personalization; and to build an expansive positioning capable of embracing new ways of creating value without compromising the strength of the brand.
In a market that speaks almost exclusively in terms of metrics and features, the question was how to build a positioning that could go beyond them. The project had three objectives: to strengthen Sizebay’s global position and convey a sense of scale and relevance; to create desire through care and personalization; and to build an expansive positioning capable of embracing new ways of creating value without compromising the strength of the brand.
3. SOLUTION
The brand platform starts with a feeling: comfort. It matters to everyone involved: the shopper, who feels confident choosing something made for them; the retailer, who has a partner by their side; and the team itself. From this comes the brand’s guiding principle, “Stretch the comfort zone,” expressing its ambition to expand possibilities and keep evolving. The brand’s differentiator was defined as “Suited to your goals”: the same personalization the technology delivers to shoppers, applied to the relationship with each client. Two archetypes shape the brand’s personality, Lover and Caregiver, bringing together warmth and care, while five values guide the culture. Visually, the direction combines an open, light, and optimistic expression with the precision and confidence a global technology company needs to convey.
The brand platform starts with a feeling: comfort. It matters to everyone involved: the shopper, who feels confident choosing something made for them; the retailer, who has a partner by their side; and the team itself. From this comes the brand’s guiding principle, “Stretch the comfort zone,” expressing its ambition to expand possibilities and keep evolving. The brand’s differentiator was defined as “Suited to your goals”: the same personalization the technology delivers to shoppers, applied to the relationship with each client. Two archetypes shape the brand’s personality, Lover and Caregiver, bringing together warmth and care, while five values guide the culture. Visually, the direction combines an open, light, and optimistic expression with the precision and confidence a global technology company needs to convey.
4. RESULTS
With a brand presence befitting its technology, Sizebay began to position itself as much more than a virtual fitting room. In July 2024, global fashion technology company Audaces formally acquired the business in a strategic deal aimed at expanding its presence in the global digital fashion and virtual fitting room market.
With a brand presence befitting its technology, Sizebay began to position itself as much more than a virtual fitting room. In July 2024, global fashion technology company Audaces formally acquired the business in a strategic deal aimed at expanding its presence in the global digital fashion and virtual fitting room market.
