Solis Investimentos
Finance / Investments / B2B2C
A brand with the confidence of a leader in FIDCs.
A brand with the confidence of a leader in FIDCs.
1. CONTEXTO
Solis Investimentos has built a successful track record as a reference in FIDC-based investments (Credit Rights Investment Funds). The project came at a turning point, with a merger underway and regulatory changes reshaping the credit market, a moment that called for a protagonist.
Solis Investimentos has built a successful track record as a reference in FIDC-based investments (Credit Rights Investment Funds). The project came at a turning point, with a merger underway and regulatory changes reshaping the credit market, a moment that called for a protagonist.
2. DESAFIO
The brand needed to reflect the confidence and peace of mind Solis already delivered to its clients, while expressing its natural leadership. The project had three objectives: to build the brand’s strength, conveying seriousness, stability, and security; unify the value proposition for both sides of the chain, investors and borrowers; and embrace the role of an expert and visionary, capable of leading the market through transformation.
The brand needed to reflect the confidence and peace of mind Solis already delivered to its clients, while expressing its natural leadership. The project had three objectives: to build the brand’s strength, conveying seriousness, stability, and security; unify the value proposition for both sides of the chain, investors and borrowers; and embrace the role of an expert and visionary, capable of leading the market through transformation.
3. SOLUÇÃO
The strategy was built around what Solis does best: deep credit expertise, specialization in FIDCs, and end-to-end command of the process, from structuring to monitoring. Two archetypes shape the brand’s personality: the Ruler, who takes the lead so investors and borrowers can make better decisions, and the Sage, who draws on experience and intelligence to understand the market and share that knowledge. The strategic direction comes down to one idea: only those who know something inside out can do things differently. A mature, analytical, and composed brand that brings together performance and confidence, going beyond the obvious without compromising the solidity that underpins it.
The strategy was built around what Solis does best: deep credit expertise, specialization in FIDCs, and end-to-end command of the process, from structuring to monitoring. Two archetypes shape the brand’s personality: the Ruler, who takes the lead so investors and borrowers can make better decisions, and the Sage, who draws on experience and intelligence to understand the market and share that knowledge. The strategic direction comes down to one idea: only those who know something inside out can do things differently. A mature, analytical, and composed brand that brings together performance and confidence, going beyond the obvious without compromising the solidity that underpins it.
4. RESULTADO
In two years, Solis grew from R$12 billion to R$30 billion in assets under management, while Pátria Investimentos acquired a majority stake in the company. The brand began to clearly express the leadership Solis had already established in the FIDC market.
In two years, Solis grew from R$12 billion to R$30 billion in assets under management, while Pátria Investimentos acquired a majority stake in the company. The brand began to clearly express the leadership Solis had already established in the FIDC market.
