Apek
Tech / Hardware
From hardware to a brand established as a pioneer in interactive technology.
From hardware to a brand established as a pioneer in interactive technology.
1. CONTEXT
Founded in 1999, Apek is a pioneer in self-service technologies. It began by developing public internet kiosks, with projects that became global benchmarks, such as McInternet, which brought internet access to more than 650 McDonald’s restaurants. In 2008, it became the world’s second manufacturer to produce optical-sensing multitouch screens. Today, Apek develops and manufactures self-service terminals and interactive displays, with an absolute leadership position in the large-format segment and around 90% market share.
Founded in 1999, Apek is a pioneer in self-service technologies. It began by developing public internet kiosks, with projects that became global benchmarks, such as McInternet, which brought internet access to more than 650 McDonald’s restaurants. In 2008, it became the world’s second manufacturer to produce optical-sensing multitouch screens. Today, Apek develops and manufactures self-service terminals and interactive displays, with an absolute leadership position in the large-format segment and around 90% market share.
2. CHALLENGE
Innovation has always been at the heart of Apek’s products, but it needed to become part of the brand itself. The project called for a complete rebuild, one that could express the company’s innovative essence and bring brand and product together in a single system, matching the scale of its ambition in the global market.
Innovation has always been at the heart of Apek’s products, but it needed to become part of the brand itself. The project called for a complete rebuild, one that could express the company’s innovative essence and bring brand and product together in a single system, matching the scale of its ambition in the global market.
3. SOLUTION
Simplicity was applied intentionally to every detail, bringing lightness, harmony, and refinement. The new typographic design reflects Apek’s innovative essence, while the product design was created from the ground up to align with the branding. The curved angle of the graphic mark was incorporated into the equipment itself, creating visual unity between what the company says and what it makes.
Simplicity was applied intentionally to every detail, bringing lightness, harmony, and refinement. The new typographic design reflects Apek’s innovative essence, while the product design was created from the ground up to align with the branding. The curved angle of the graphic mark was incorporated into the equipment itself, creating visual unity between what the company says and what it makes.
4. RESULTS
The Arc Timeline, the world’s first ultra-wide vertical room display, was awarded Best of Show in the AV Technology category at the world’s largest AV technology event. The recognition puts Brazilian innovation on the global stage and confirms what the project set out to achieve: brand and product speaking the same language, befitting a company that leads its segment and is expanding its production capacity with a new Technology Center in Campinas.
The Arc Timeline, the world’s first ultra-wide vertical room display, was awarded Best of Show in the AV Technology category at the world’s largest AV technology event. The recognition puts Brazilian innovation on the global stage and confirms what the project set out to achieve: brand and product speaking the same language, befitting a company that leads its segment and is expanding its production capacity with a new Technology Center in Campinas.
